Vellanki Foods is a renowned Indian sweets and snacks brand based in Hyderabad, known for its traditional recipes and loyal customer base across India and overseas. For the 2021 and 2022 Diwali seasons, I led the design of limited-edition festive packaging that reflected the brand’s heritage while capturing the spirit of celebration.

The packaging was designed to invoke warmth, joy, and festivity through the use of vibrant color palettes, gold accents, and playful yet elegant patterns. Drawing inspiration from Indian textile motifs and traditional mandala designs, I aimed to create a visual experience that felt both familiar and celebratory.